arau.baby’s Laundry Soap and Foam Body Soap were selected as winners in the “ninaru Mama Best 2023” awards, which reward products that are liked and cover the needs of moms in Japan. Japanese mothers who use the pregnancy application “ninaru” and the childcare application “ninaru baby” are asked to complete a questionnaire on their recommended goods and score their satisfaction with the products they have used. In 2023, arau.baby Laundry Soap won the first position in the laundry detergent category for the first time, while arau.baby Foam Body Soap also won No. 1, in the baby soap category, for the fourth consecutive year.
arau.baby Laundry Soap is a washing soap made with carefully selected ingredients for a baby's delicate skin. It contains no fluorescent agents, colorants, bleaches, synthetic surfactants, preservatives, or antibacterial agents, and has been tested by dermatologists for infant safety and skin irritation*1, making it safe for daily laundry washing as well as for pre-washing clothes for the soon-to-be-born baby.
arau.baby Foam Body Soap is a full-body soap for babies that can be used from head (or hair) to toe. Free of synthetic surfactants and additives such as synthetic fragrances, colorants, and preservatives, it has also been tested for babies’ skin safety*2. With a line-up of 3 kinds of soaps, choose the one that suits your baby’s skin best, meeting the changing skin needs that it may have as your baby grows.
*1 Tested for skin irritation and infant safety by a dermatologist (Safety is not completely guaranteed. Skin irritation may still occur in rare cases).
*2 Tested for skin irritation, allergies, and infant safety by a dermatologist (Safety is not completely guaranteed. Skin irritation or allergies may still occur in rare cases).
A part of the sales of arau. in Japan is used to improve the sanitation of children in Uganda, Africa, through the international NGO Save the Children.