Walking towards the future

In a post-war Japan where poor sanitation is leading to food poisoning and dysentery, Shota Saraya establishes SARAYA and replaces bar soap in public washrooms with Japan's first antibacterial liquid soap made from coconut oil.

Air pollution becomes a nation-wide problem in Japan during the 1960s. SARAYA develops the gargling solution Cololo and machines similar to water fountains for dispensing it, making headlines while making gargling a part of Japanese hygienic culture.

A botanical-based biodegradable kitchen detergent is released in response to the environmental damage caused by petroleum-based detergents, polluting Japan's waterways. Yashinomi is made from coconut oil and palm oil.

SARAYA develops Hand Sanitor - the first alcohol-based hand disinfectant in Japan.

Developed the no-touch sensor dispenser - an industry-first - years ahead of the competition.

Yashinomi releases the world's first detergent refill pack to reduce garbage.

Best Sanitizers, Inc. and SARAYA start the first joint venture outside of Japan.

Developed and marketed the 100% natural sweetener Lakanto.

Acecide peracetic acid disinfectant for medical device reprocessing is developed.

A manufacturing plant in Dongguan China is opened, while SARAYA Korea Co., Ltd. is established in Seoul.

SARAYA opens Saraya Manufacturing (Thailand) near Bangkok, and establishes sales companies in Hong Kong, Thailand, Taiwan, Shanghai, Canada, and Russia. Best Sanitizers Inc. Kentucky Factory opens in the USA.

We help to start of the Borneo Conservation Trust in Malaysia.

SARAYA is the first Japanese manufacturer to join the Roundtable of Sustainable Palm Oil.

4th Japan Environmental Business Awards, 3rd Asahi Citizens Award, 2006 Osaka Public Recognition, 10th Environmental Communication Award, 10th Environmental Report Award, Sustainability Report Award...

Best Sanitizers, Inc. Kentucky Factory is expanded to manufacture FDA approved Acecide peracetic acid disinfectant as well as alcohol sanitizer and soap. Saraya Malaysia is opened for business in Kuala Lumpur.

We team up with Unicef Japan to start the Wash a Million Hands Campaign to provide hand hygiene to the families of Uganda.

SARAYA opens its first African office in Kampala, Uganda, bringing Japanese hand hygiene to hospitals in Uganda.

Supporting the WHO and the Clean Care is Safer Care program.

Shavo Green, Happy Elephant, and Cocopalm are released. Each is made from RSPO sustainable palm oil.

Lactoferrin Lab. is introduced in the Japanese market as the news skin formulation that rejuvenates your skin to its original beauty.

SARAYA expands to Mumbai, India.

We expand to Vietnam with a local JV to make Saraya Greentek Co., Ltd. New operations start in Cambodia.

Sanilavo, the new washroom amenity lineup created for usability with a sense of modern interior design is released.

SARAYA acquires a 100% stake in the Goodmaid Group, a Malaysian sales and manufacturing company of sanitation and hygiene products.

Guilin Saraya Biotech is opened in Guilin, China for the manufacturing of Lakanto. Saraya USA is opened to market Lakanto in the United States.

Two new offices join the SARAYA group: Saraya Higiene de Mexico, the company's first steps into Latin America, and Saraya Ukraine.

President Yusuke Saraya publishes his second book on the creation of Japan's number one eco-brand.

SARAYA acquires a share of Avenir Detergence SAS, a French sales and manufacturing company of sanitation and hygiene products.

Saraya Kenya Company Limited becomes the 2nd company in the African continent.

SARAYA receives the Minister of Foreign Affairs Deputy Director Award at the inaugural Japan SDGs Awards, hosted by the Government of Japan. We are also winners of the Sustainable Palm Oil Best Practice Award 2018.

We incorporate companies in Tunisia, Egypt, and Canada.

Poland and the United Arab Emirates have also become countries with a SARAYA presence.

SARAYA's 4th factory in Japan is open, increasing production in foods, cosmetics, cleaning goods, etc.

We are winners of the "Biodiversity Report Special Excellence Award" at the 23rd Environmental Communication Awards, for the second year in a row.

Wash Bon, our brand with hand dispensers and ecological hand soaps, is the 2019 of the Good Design Award. Saraya Hand Lab Hand Spray VH wins the Japan Promotional Marketing Association Award, while Yashinomi Premium Power gets recognized at the "A'Design Award & Competition 2019-2020".