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About Us

Walking towards the Future

Innovation, firmly grounded in an idea, has the potential to create unique opportunities and inspire an endless string of results from an original concept. It is our vision, duty, and inspiration to create products that sustain and improve health, the environment and sanitation worldwide.

About Saraya

Orangutan Bridge over a river in borneo.

Through our company's history, we have seen technology, economy and the environment experience drastic changes. These past few years, we have seen the lasting effect of our growing population on the environment. It is too clear to ignore. Our oceans are reacting to rising temperatures from climate change, leaving us wondering how rising seas, migrating fish and shrinking ice caps will ever return to the state we have always known. As a company, it is our responsibility to respond to these changes through innovation for the future of our company and the environment. Every step of our journey since the start has been an ever progressing road of innovation based on the vision our company was founded on.

We must take responsibility to enact a reverse change on our habit of generously using the earth's precious resources. While the development of cheap and accessible energy speeds ahead, without knowing it, sustainable business and lifestyles have become further from reality. We owe everything to nature, but we continue to develop more waste and more problems in order to utilize our natural resources. To create a sustainable environment out of these problems requires taking the challenge to innovate from our current model of life and industry into a new model of sustainability. This will truly put business to the test.

Fortunately, the innovation and creation behind all of modern earth's amenities came from companies and thinkers who imagined a better world. This genuine expression of human ingenuity can lead the world on a path to sustainability and generations of harmony.

It is vital that businesses work together with NGOs so the world we know can last. SARAYA is making the challenge to utilize innovation, even for the smallest change, as a central player in the promotion of biodiversity and the improvement of hygiene and sanitation in countries from all levels of economic standing for a better future. Renewing our pledge, we will drive to do our part in realizing a sustainable world.

Our History

1952 - Everything Started With Hand Washing


Everything Started With Hand Washing

In a post-war Japan where poor sanitation is leading to food poisoning and dysentery, Shota Saraya establishes SARAYA and replaces bar soap in public washrooms with Japan's first antibacterial liquid soap made from coconut oil.

1961 - Cololo is Born


Cololo is Born

Air pollution becomes a nation-wide problem in Japan during the 1960s. SARAYA develops the gargling solution Cololo and machines similar to water fountains for dispensing it, making headlines while making gargling a part of Japanese hygienic culture.

1971 - Release Of Yashinomi Detergent


Release Of Yashinomi Detergent

A botanical-based biodegradable kitchen detergent is released in response to the environmental damage caused by petroleum-based detergents, polluting Japan's waterways. Yashinomi is made from coconut oil and palm oil.

1979 - Alcohol-Based Hand Disinfectants


Alcohol-Based Hand Disinfectants

SARAYA develops Hand Sanitor - the first alcohol-based hand disinfectant in Japan.

1982 - No-Touch Dispensers


No-Touch Dispensers

Developed the no-touch sensor dispenser - an industry-first - years ahead of the competition.

1983 - First Refill


First Refill

Yashinomi releases the world's first detergent refill pack to reduce garbage.

1995 - Expanding to America


Expanding to America

Best Sanitizers, Inc. and SARAYA start the first joint venture outside of Japan.

1996 - Lakanto, All-Natural Sweetener


Lakanto, All-Natural Sweetener

Developed and marketed the 100% natural sweetener Lakanto.

2001 - Starting Acecide


Starting Acecide

Acecide peracetic acid disinfectant for medical device reprocessing is developed.

2003 - Expanding Abroad


Expanding Abroad

A manufacturing plant in Dongguan China is opened, while SARAYA Korea Co., Ltd. is established in Seoul.

2004 - Further Expansion


Further Expansion

SARAYA opens Saraya Manufacturing (Thailand) near Bangkok, and establishes sales companies in Hong Kong, Thailand, Taiwan, Shanghai, Canada, and Russia. Best Sanitizers Inc. Kentucky Factory opens in the USA.

2006 - The BCT



We help to start of the Borneo Conservation Trust in Malaysia.

2007 - Joining the RSPO


Joining the RSPO

SARAYA is the first Japanese manufacturer to join the Roundtable of Sustainable Palm Oil.

2008 - Environmental Prizes and Recognition


Environmental Prizes and Recognition

4th Japan Environmental Business Awards, 3rd Asahi Citizens Award, 2006 Osaka Public Recognition, 10th Environmental Communication Award, 10th Environmental Report Award, Sustainability Report Award...

2009 - Expanding in USA and Malaysia


Expanding in USA and Malaysia

Best Sanitizers, Inc. Kentucky Factory is expanded to manufacture FDA approved Acecide peracetic acid disinfectant as well as alcohol sanitizer and soap. Saraya Malaysia is opened for business in Kuala Lumpur.

2010 - UNICEFs Wash a Million Hands Campaign


UNICEFs Wash a Million Hands Campaign

We team up with Unicef Japan to start the Wash a Million Hands Campaign to provide hand hygiene to the families of Uganda.

2011 - Saraya East Africa


Saraya East Africa

SARAYA opens its first African office in Kampala, Uganda, bringing Japanese hand hygiene to hospitals in Uganda.

2011 - Joining ICPIC in Switzerland


Joining ICPIC in Switzerland

Supporting the WHO and the Clean Care is Safer Care program.

2012 - New Eco-Friendly Products


New Eco-Friendly Products

Shavo Green, Happy Elephant, and Cocopalm are released. Each is made from RSPO sustainable palm oil.

2012 - Lactoferrin Beauty


Lactoferrin Beauty

Lactoferrin Lab. is introduced in the Japanese market as the news skin formulation that rejuvenates your skin to its original beauty.

2012 - Saraya India Private Limited


Saraya India Private Limited

SARAYA expands to Mumbai, India.

2013 - Expansion Continues


Expansion Continues

We expand to Vietnam with a local JV to make Saraya Greentek Co., Ltd. New operations start in Cambodia.

2014 - Sanilavo



Sanilavo, the new washroom amenity lineup created for usability with a sense of modern interior design is released.

2014 - Goodmaid Acquisition


Goodmaid Acquisition

SARAYA acquires a 100% stake in the Goodmaid Group, a Malaysian sales and manufacturing company of sanitation and hygiene products.

2015 - Lakanto Expansion


Lakanto Expansion

Guilin Saraya Biotech is opened in Guilin, China for the manufacturing of Lakanto. Saraya USA is opened to market Lakanto in the United States.

2016 - New Countries


New Countries

Two new offices join the SARAYA group: Saraya Higiene de Mexico, the company's first steps into Latin America, and Saraya Ukraine.

2016 - Sustainability Lessons


Sustainability Lessons

President Yusuke Saraya publishes his second book on the creation of Japan's number one eco-brand.

2017 - France Incorporation


France Incorporation

SARAYA acquires a share of Avenir Detergence SAS, a French sales and manufacturing company of sanitation and hygiene products.

2017 - Kenya Expansion


Kenya Expansion

Saraya Kenya Company Limited becomes the 2nd company in the African continent.

2018 - SDGs Award Winners


SDGs Award Winners

SARAYA receives the Minister of Foreign Affairs Deputy Director Award at the inaugural Japan SDGs Awards, hosted by the Government of Japan. We are also winners of the Sustainable Palm Oil Best Practice Award 2018.

2018 - Increasing the Family


Increasing the Family

We incorporate companies in Tunisia, Egypt, and Canada.

2019 - Even More...


Even More...

Poland and the United Arab Emirates have also become countries with a SARAYA presence.

2020 - Kanto Factory


Kanto Factory

SARAYA's 4th factory in Japan is open, increasing production in foods, cosmetics, cleaning goods, etc.

2020 - Sustainability Recognition


Sustainability Recognition

We are winners of the "Biodiversity Report Special Excellence Award" at the 23rd Environmental Communication Awards, for the second year in a row.

2020 - Design Recognitions


Design Recognitions

Wash Bon, our brand with hand dispensers and ecological hand soaps, is the 2019 of the Good Design Award. Saraya Hand Lab Hand Spray VH wins the Japan Promotional Marketing Association Award, while Yashinomi Premium Power gets recognized at the "A'Design Award & Competition 2019-2020".

    Our Offices

    Company Profile

    Company Name: Saraya Co., Ltd.

    President: Yusuke Saraya
    Headquarters Address: 2-2-8 Yuzato, Higashisumiyoshi-Ku, Osaka 546-0013 Japan
    Date Founded: April 1, 1952
    Capital: 45 Million Yen
    Line of Business Development: Manufacturing and sales of health and hygiene products and services. Consultation on food and environmental sanitation. Development, manufacturing, and sales of food products.
    Number of Employees: 2,277 employees (Japan only, as of October 2022)

    Business Sites:
    • Domestic Sales Offices: 46
    • Domestic Factories: 5
    • Laboratories: 3
    • Overseas Subsidiaries: 32
    • Overseas Factories: 16

    Affiliated Companies:
    • Tokyo Saraya Co., Ltd.
    • Smile Sangyo Co., Ltd.
    • Kumano Herb Gardens Inc.
    • Kansai Saisigen Network Co., Ltd.
    • Office Japan Co., Ltd.
    • Saraya Environmental Design Co., Ltd.
    • Vegeble Kitchen Co., Ltd.
    • Iga Co., Ltd.
    • Forward Beyond Wellness Co., Ltd.
    • ESSENCE Co., Ltd.
    • Northern Development Co., Ltd.
    • The Links Co., Ltd.
    • Tango Foods Co., Ltd.
    • Best Fit Co., Ltd.
    • CaNCaRaCan Co., Ltd.
    • Saraya SBS Co., Ltd.

    Front of SARAYA's headquarters building in Osaka, Japan.