's Commitment. To protect a baby's delicate skin, we only make safe products from the best's Commitment. To protect a baby's delicate skin, we only make safe products from the best ingredients.'s Commitment

Created with safe and naturals materials, will protect your baby's delicate skin.

Easy to use, plant-based and containing no allergenic ingredients, their blend of natural herbs that match each use situation with a pleasant natural fragrance make products a pleasure to use.


Truly Additive Free

Sometimes detergents that are labeled as additive-free may contain a variety of synthetic additives, as there are no set standards for them. is free of petroleum-based synthetic surfactants, synthetic fragrances, colors, and preservatives that may cause skin problems.

Additionally, its cleaning agent is a plant-based, non-additive soap, which makes it safe for your baby to use.


The Power of Natural Herbs

Each product is formulated with carefully selected natural herbs (natural essential oils and plant extracts) according to its purpose.

You can enjoy both function and texture as well as the natural scent of plant based ingredients, a different experience from synthetic fragrances.

The Power of Natural Herbs. Each item is formulated with carefully selected natural herbs (natural essential oils and plant extracts) according to its use.

Our natural herbs

  • Lavender

    Origin: France

    It is known for its calming effect and is said to relax the stressed out mind and body. It also has anti-inflammatory and antibacterial effects.

  • Spearmint

    Origin: United States

    In ancient Greece, it was used as a fragrance and bathing. Its refreshing scent is well-liked, also widely used in oral care products and foods.

  • Lime
    Lime Extract

    Origin: Mexico, Caribbean Islands

    A slightly bitter citrus that is used to flavor beverages and cocktails.

    Its refreshing aroma is said to have the ability to refresh and tighten the skin.

  • Peppermint

    Origin: United States

    As an herb, it is widely used in tea and cooking, and in gardening, planting peppermint can serve as a pest control agent for other plants.

    Peppermint essential oil has a clean, refreshing aroma.

  • Geranium
    Geranium Extract

    Origin: Egypt

    First cultivated in the south of France at the beginning of the 19th century, is still widely used today as a fragrance agent in perfumes and other products.

    With an scent similar to roses, is known for its calming effect on both the mind and body, also popular as a a very feminine fragrance.

  • Perilla Leaf Extract
    Japanese Shiso Extract

    Origin: China

    An important herb in Japan since ancient times, the shiso leaf is known for its detoxifying effect on seafood, which is why its fresh leaves are served with sashimi and other dishes. Nowadays, research into its anti-allergic and anti-inflammatory effects have been conducted, bringing attention as an ingredient in hypoallergenic cosmetics.

  • Rosemary Extract
    Rosemary Extract

    Origin: Morocco, Albania and Egypt

    Rosemary is widely used in cooking to flavor dishes and calm the taste of fish and meat. One legend says the Queen Isabella of Hungary regained her youth after using rosemary cosmetics. Rosemary is often found in cosmetics for its skin firming effect.

  • Chamomile (chamomile) extract
    Chamomile Extract

    Origin: Egypt

    Chamomile is widely used as an ingredient in cosmetics and tea. Hair care products also contain chamomile for its ability to add shine and gloss. It is also recommended for dry and sensitive skin.

  • Sage (Salvia)
    Sage (Salvia)

    Origin: Albania, Serbia, Greece and Bosnia

    Used to remove the smell of meat and as a flavoring for sausages, it has been used as a medicinal herb for many years due to its antibacterial and antiviral effects. Effective in reducing mouth inflammation by gargling, it is also said to have an astringent effect that tightens the skin.

※The country of origin of the natural herbs and plant extracts used in our products is subject to change without notice.


Tested by dermatologists

In order to provide peace of mind to moms and dads, we have conducted safety tests on infants and toddlers with dermatologists.

※Infant safety tested. (Tested in: Laundry Soap, Foam Body Soap, Laundry Conditioner, Milky Lotion and Baby Oil)
(Complete safety is not guaranteed.)

※Allergy tested for skin irritation. (All products except Toothpaste Gel and Pre Laundry Bar)
(Not all users are immune to skin irritation/allergy)


An Easy to Use Design

All bottles are designed to be user-friendly, reflecting the preferences of moms.

For example, the Foam Body Soap bottle was designed hearing moms and dads, with a head that let's you squeeze it with one hand while holding the baby. The Milky Lotion and the Moisturizing Cream have one-touch caps that can also be opened with one hand, eliminating the risk of caps falling off.

Easy to use bottles 3-step skincare

At arau. we believe that underwear and towels that come into direct contact with the baby's skin are also an important part of skin care, and we have made sure that even laundry soap is additive-free.

After, moisturize their skin with gentle, additive-free lotions.

Finally, don't forget to wrap your baby in soft and fluffy towels or clothing washed with laundry soap.

That's what makes's skin care so gentle on babies' skin.

  1. Step 1 Washing
  2. Step 2 Moisturizing
  3. Step 3 Wrapping