Introducing the Yashinomi Detergent MYAKU-MYAKU Edition for the EXPO 2025

Since its launch in 1971, Yashinomi Detergent has been SARAYA’s best-selling dishwashing detergent for over 50 years. Embracing the concept of being gentle on hands and the Earth, it is formulated with cleaning ingredients derived from the coconut palm and is both fragrance-free and colorant-free. Over the years, the brand has garnered strong support for its high biodegradability and skin-friendly properties.

To commemorate the celebration of the current Expo 2025 Osaka, Kansai, Japan, SARAYA is releasing a limited-edition version of Yashinomi Detergent. This special edition features the official character MYAKU-MYAKU alongside Yashibo, the Yashinomi mascot, in five unique designs available at various sale locations.

EXPO

Ocean

Water

EXPO / Ocean / Water Price: ¥715 (tax included) Volume: 470mL Sold at Official stores inside the Expo 2025 Osaka, Kansai, Japan venue: East Gate Store (Daimaru Matsuzakaya Department Store) East Gate Store (MARUZEN JUNKUDO)

Hide-and-Seek

Hide-and-Seek Price: ¥484 (tax included) Volume: 500mL Sold at supermarkets, drugstores, and the Saraya Online Shop nationwide. *Note: Availability may vary by store.

Friendship Set

Friendship Set Price: ¥547 (tax included) Limited edition set that includes Yashinomi Detergent Premium Power (200ml). Sold at AEON Group stores nationwide. *Note: Availability may vary by store.

These products are officially licensed items of the Expo 2025 Osaka, Kansai, Japan, manufactured under a licensing agreement. A portion of the proceeds will be used to support the Expo.

©Expo 2025

Yashinomi Detergent and the Value of Water

When Yashinomi Detergent was launched in 1971, Japan was experiencing rapid economic growth, which unfortunately brought about numerous environmental issues, including river pollution. To mitigate further environmental damage, SARAYA focused on palm-derived cleaning ingredients that decompose quickly in wastewater, leading to the birth of Yashinomi Detergent.

As we approach 2025, the target year for achieving the SDGs, SARAYA is using this chance to revisit the theme of “the richness of water”, which inspired the original development of Yashinomi Detergent. Through various products and campaigns, SARAYA will continue to promote the importance of water conservation.

What Makes Yashinomi Special

• Gentle and Biodegradable: Uses palm-derived cleaning ingredients that are gentle on the skin and highly biodegradable.
• Pure and Simple: Fragrance-free and colorant-free, Yashinomi contains only what is necessary for cleaning.
• Ethically Sourced: Uses certified palm oils produced with consideration for the environment and human rights.
  

Related links:

• SARAYA Blue Ocean Projects Page
• Yashinomi Products